Well our first full year into the trade show scene has concluded. We have met some wonderful people and seen some great scenery along the way. We’ve had varying levels of success and learned a few lessons and/or tricks.
The fascinating part is how Trade Shows can give one exposure in areas that are in no way directly related to the geography or industry of the actual show. Some examples include going to an Oil and Gas based show and then meeting with a civic construction company through contacts at the show, or going to California to end up in Europe, or the one I find the strangest, going to Pennsylvania to end up meeting with a company a half mile away.
Trade Shows are in many ways like Tungsten Carbide, there are many different types and grades, which all provide very similar function, prices vary, but the most important aspect is finding ones which “fit” your company, your application, and your budget.